Common Sense Business for Kids by Kathryn Daniels $8.95 quantity ISBN-13: 978-0-942617-61-0 ISBN-10: 0-942617-61-4 Item BK Quantity Discount Information For information on quantity discounts, contact our Special Sales Department at: 800-959-8586 or email: customerservice@bluestockingpress.com
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Additional information on "Common Sense Business for Kids" by Kathryn Daniels

DESCRIPTION

Common Sense Business for Kids is a collaboration between Kathryn Daniels and Anthony Maybury to benefit and encourage young people interested in entering the business world. Anthony Maybury discusses characteristics needed to be a successful entrepreneur, manager, or employee. Using practical judgment derived from experience rather than study, and providing real-world examples, he explains common sense realities behind basic business principles, including: fixed and variable costs, market potential, research, price strategies, inventory management, salesmanship, and management techniques.

From the Back Cover

What does it take to be successful in business? Anthony Maybury used to think that in order to be successful in business one must know how to put complex theories into practice. He thought that success required knowledge of advanced mathematics, inventory management equations, and whiz-bang marketing techniques. But, he made some interesting discoveries. He came to realize that the greatest contributor to his business success was found in life experiences, not textbooks. Anthony Maybury said his business strategy was just "plain old common sense." But, through years observing others in the business world, he realized that his common sense business strategy was not so common after all. In Common Sense Business for Kids, Anthony Maybury shares these discoveries with readers.

"I hope the 'common sense' I share with you will be beneficial as you embark on your own career, that it helps you appreciate the value in being aware, of looking at things from multiple perspectives, and of being ready to adapt. I hope you see that even though success in business may seem complicated, it's really just 'common sense.'"  — Anthony Maybury

If you are searching for an engaging, down-to-earth introduction to business and entrepreneurship for students, this book will make an excellent addition to your home/school library. And, if you and your students have enjoyed Richard Maybury's Uncle Eric books and/or Karl Hess' Capitalism for Kids: Growing Up To Be Your Own Boss you will find Common Sense Business for Kids a wonderful companion volume.

Although written at a reading and comprehension level that children ages 10 and up can understand, this book will also be beneficial to teens entering the workforce who will find Anthony Maybury a wise and gentle guide as they embark on their first journeys in business (and you might just find the nuggets of wisdom beneficial for your own business ventures, too!)

BOOK DETAILS

Paperback.  64 pages, quality paper, 8.5 x 5.5 inches.

Reading level: Ages 10 through 17 (though could just as easily be used as a business primer for adults)

Course Uses:  Can be used for as a supplement to courses in business.

Series Information: Common Sense Business for Kids is not part of a series, though Bluestocking Press highly recommends reading it in conjunction with Karl Hess' book Capitalism for Kids: Growing Up To Be Your Own Boss
Or, consider our Business, Economics and Entrepreneurship Course for Middle School Students

REVIEWS

"Common Sense Business for Kids is a short book packed full of wisdom and practical advice for a budding middle school or high school aged entrepreneur.

"At only 62 pages long, this book is an easy read while still thoroughly educating young people on common business principles such as operating costs, market potential, research, management principles, inventory, flexibility, sales, and startup investments. Even though these topics can be somewhat confusing and overwhelming, Common Sense Business for Kids lives up to its title by explaining them all in a reader friendly format that just “makes sense”. Woven throughout the book are real life examples that a young person can grasp, such as a financial strategy of investing $100 – something a young person reading this book might actually be capable of doing.

"I have several children that have an interest in business – one that is taking college level business classes, and another that is interested in starting a small business while still in high school. Both of them found this book useful and helpful. As a small business owner myself, I found that reading this book gave me a practical understanding of several areas of my own business that previously had confounded me.

"Reading this book was a very enjoyable experience, not only for the useful advice that was given, but also for the excellent real world, common sense that was gained. I would highly recommend this book to anyone who is contemplating a journey into the world of business, but especially to young entrepreneurs before they get started on their business venture."

Product review excerpts by Erica Beyea, The Old Schoolhouse® Magazine, LLC
For full review, please visit: http://www.theoldschoolhouse.com/product-reviews/?rid=5957


"Common Sense Business for Kids is 17 chapters, but only 62 pages of just what it says — common sense. Students learn the ins and outs of what it takes to successfully run a business - things like operating costs, markets, needs vs. wants, changing with the times, keeping inventory, employees and salesmanship.

"Since each chapter is only a few pages, the info is not in depth, but instead very to-the-point. I find that extremely refreshing, and I have a feeling your kids will, too!"

Cindy West, The Curriculum Choice, http://thecurriculumchoice.com


"Daniels explains that understanding the basics of business doesn't require college degrees and advanced theoretical training. She breaks down business operation into easy steps, using examples to which any child can relate.

"Daniels emphasizes the importance of starting small in business and making sure you have enough capital to carry the business for a while rather than going into debt. She talks about evaluating the need for a particular product by assessing the demand and the competition. Are there other nearby business selling the same product? Would ice cream sell well on a snowy day? Maybe selling hot chocolate would be a better choice. She discusses operating costs, such as building, insurance, wages, and taxes that need to be considered when setting a selling price for a product. She discusses inventory management, diversification, and the traits of a good salesperson. By including concrete examples of these principles using kid-friendly scenarios like selling beach souvenirs, the silliness of choosing to sell furniture in a drug store, and choosing the best market for baby bottles, the guidelines for running a business are made quite simple.
"This book is easy to read and would likely appeal to kids and teens ages 10 and up. In fact, it is likely to inspire a bit of entrepreneurial spirit in your child! The content is quite solid, though, and would be helpful for older teens as well. I am a business owner myself and actually used most of these principles while choosing my product, setting prices, and choosing marketing strategies."

Product review excerpts by Debbie Lott, The Old Schoolhouse® Magazine, LLC
For full review, please visit: http://www.theoldschoolhouse.com/product-reviews/?rid=5957


"Common Sense Business for Kids could just as easily be marketed as a business primer for adults. ...

"Children might read it at whatever point they think they want to start their own business. I suspect that ambitious teens would be the ideal audience, eager to learn and with enough life experience to understand the stories and illustrations. Adults thinking of starting their own business might find this a useful reality check before they commit to a venture. Even though written for kids, it's not juvenile or dumbed down -- just straightforward and basic."

Cathy Duffy, Cathy Duffy Reviews
For full review, please visit: cathyduffyreviews.com/economics/common-sense-business-for-kids.htm

About Kathryn Daniels

Kathryn Daniels was born in Sacramento, California. After earning degrees in Cecchetti ballet from the International Society of Teachers of Dancing, Ms. Daniels attended college and graduated top of her class with a Bachelor's degree in Business Administration/Marketing. She continued on to earn a Master's degree in Liberal Arts. Ms. Daniels is the author of several study guides for the Uncle Eric books.

About Anthony Maybury

Anthony Maybury was born in Hamilton, Ohio in 1923. In 1943, he married the love of his life, Ruth, and they raised four children together. (Their son, Richard J. Maybury, is the author of the Uncle Eric books.) In 1959, the Mayburys moved to California.

In his career, Mr. Maybury progressed from shoe-shine boy to Western regional sales manager for a major coffee company. His diverse experiences in the business world led him to amass a wealth of "common sense" to share with others. Mr. Maybury was so successful that he was able to take early retirement at the age of fifty-five.

Table of Contents for Common Sense Business for Kids

1. Business: It's All About Common Sense
2. The Biggest Cause of Business Failure
3. Operating Costs: There is More to Business Than What You Pay for the Product
4. Market Potential: Two Isn't Always Better Than One
5. More About Markets: The Perfect Fit
6. Research, Research, and More Research
7. How Much Does It Cost?
8. Don't Put All Your Eggs in One Basket
9. Change With the Times
10. Needs Versus Wants
11. Business is Hands-On
12. Inventory
13. The Employee, the Employer, and the Entrepreneur
14. Salesmanship
15. Deciding Which Business to Go Into
16. The Other Stuff You Need to Know
17. There is No "Final Answer"
Index

Bluestocking Press is pleased to announce that two of our titles, Kathryn Daniels' Common Sense Business for Kids and Karl Hess' Capitalism for Kids: Growing Up To Be Your Own Boss, have recently been published in Polish!
To view or purchase these books in Polish, please visit the website: www.wydawnictwoaspekt.pl/

Capitalism for Kids: Growing Up To Be Your Own Boss by Karl Hess »Click for details	Common Sense Business for Kids and Capitalism for Kids by Kathryn Daniels and Karl Hess »Click for details
Whatever Happened to Penny Candy? Seventh Edition by Richard J. Maybury »Click for details	A Bluestocking Guide: Economics (copyright 2010) by Jane A. Williams »Click for details